Meet Our 100th GlassPockets Foundation: An Interview with Daphne Moore, Communications Director, Walton Family Foundation
This post is part of our "Road to 100 & Beyond" series, in which we are featuring the foundations that have helped GlassPockets reach the milestone of 100 published profiles by publicly participating in the "Who Has GlassPockets?" self-assessment. This blog series highlights reflections on why transparency is important, how openness evolves inside foundations over time, helpful examples, and lessons learned.
The Walton Family Foundation (WFF) is a family-led foundation in operation since 1987. The children and grandchildren of founders, Sam and Helen Walton, lead the foundation and work to create access to opportunity for people and communities. WFF works in three areas: improving K-12 education, protecting rivers and oceans and the communities they support, and investing in its home region of Northwest Arkansas and the Arkansas-Mississippi Delta.
The Walton Family Foundation is our newest and 100th foundation to join GlassPockets. Daphne Moore, communications director, explains why transparency is a key aspect of WFF’s long-term approach to grantmaking.
GlassPockets: Congratulations on being the foundation that got us to the 100th profile mark! And to start on a transparent note, I also want to acknowledge and thank the Walton Family Foundation for marking its participation with an investment in the field by supporting enhancements to our GlassPockets platform, including the development of a new tiered framework so that foundations can more easily chart a path to working transparently. What can you tell us about why the Walton Family Foundation is prioritizing transparency, both at the foundation and at the field level?
Daphne Moore: Thank you! The new, tiered framework is a smart approach to encouraging participation, and we were eager to be part of its development because the tiers make it easier to get started. Transparency can serve three valuable purposes: Transparency increases trust, something that is important when working with grantees as well as other funders and partners; it helps find alignment and where we can work together with others while lessening the duplication of efforts; and it helps to foster feedback from grantees and other collaborators encouraging new ideas and fresh thinking. It is a “push and pull” dynamic. The foundation has become more proactive in telling its own story. But that alone is one-sided. It’s also important for us to pull others into our work. The best ideas can come from anywhere, so we want to stay open to new thinking from all over and create pipelines to tap into that thinking.
GP: Family foundations cite a number of barriers to working transparently. Some say that they are reluctant to turn toward transparency because of a fear of risk to the family, while for others it can have more to do with an organizational culture that thinks of the foundation as "private family business." How did transparency become one of the values WFF leaders embraced?
DM: In 2017, as we passed our 30th anniversary as a foundation, we wanted to articulate our mission, vision and values in a fresh way and in a way that resonates with our staff, our grantees and other stakeholders. We launched an effort to revisit and reflect on what drives our work. Board members and other Walton family members played a big part in that process by participating in interviews, workshops and even forming an advisory committee. We also sought and received significant input from a broad group of stakeholders – both internal and from grantees and sector leaders. We launched new language defining our mission and vision along with a simple, yet powerful, set of values. You can read about them on our website. One of those values is being OPEN. We want to be open about who we are and to ideas from anywhere. Platforms like GlassPockets are definitely part of living out that value.
GP: We often hear concerns that transparency takes a lot of time and resources. Why would you say transparency and openness should be a priority? How have you benefitted from your efforts to open up your work?
DM: The more we ingrain transparency in our work, the less effort it becomes. It’s a muscle that you develop over time. Transparency takes a lot of the mystery out of philanthropy. That’s a good thing. It makes sense to be open about the strategy that goes into our grantmaking, who we’re working with and what we’re working for. We believe those closest to the problems we’re trying to solve are also those closest to the solution. The more we can provide insight into the work, the better we get at carrying out our mission and the better the chances of success.
GP: How did the GlassPockets self-assessment process help you improve or better understand your organization's level of transparency, and why should your peers participate? And related to this, you are joining as part of the new, advanced transparency level. Were the new GlassPockets Transparency Levels helpful or motivating to you?
DM: GlassPockets is not the only way to be a transparent organization, but it’s a great way to put a stake in the ground and signal to both internal and external audiences that transparency matters and is important. The process showed us that transparency isn’t as complicated as we sometimes think, and the important thing is to start. The new Transparency Levels make participation less intimidating and foster a sense that this is truly a journey. We hope the levels inspire others to take our approach – just get started!
GP: The Walton Family Foundation website has quite a few entry points for visitors to learn about your work and what you're learning from it. You have sections devoted to stories, another to sharing knowledge, and another to communicating compelling facts via online flashcards. Can you talk about this framework and how you distinguish between each type of content, and why each is important to advancing your work?
DM: Each section of our website showcases different aspects of the work we do. They open windows into the organization. With our Stories section – our blog – we’re trying to highlight the work of our grantees and the people committed to making a positive change in their communities. There’s such a broad scope to our work and some very powerful stories to tell. The blog also gives Walton family members, our leadership team and our program officers an opportunity to share their experiences and perspective on what we do, how we do it and why we do it. The Knowledge Center provides an opportunity for us to highlight what we have learned and what we’re learning from others. To have the greatest impact, we need to know what works, what doesn’t and how to be better in our grantmaking. Our Strategy, Learning and Evaluation Department takes a strategic approach to learning, which guides our decision making and planning. Through flashcards, we aim to break down complex issues into ‘snackable’ segments that can be easily consumed at a glance and shared on social media. The newest element of our website is one we’re excited about. We have launched a searchable online grants database, so visitors will be able to learn more about grants we have made going back 30 years.
GP: Since ideally, transparency is always evolving and there is always more that can be shared, what are some of your hopes for how Walton Family Foundation will continue to open up its work in new ways in the future?
DM: We’re thinking about doing this in several ways. First, and most directly related to GlassPockets, we expect to continue to add indicators to our profile. Look for us to do this throughout the next year. Another way is rethinking how we describe our work. When you’re focused on tackling some of the biggest challenges, you tend to focus on process and policy. You have to do that – it’s how you create systemic change. But process and policy are not what drives our work. It’s people – students, teachers, farmers, fishermen, entrepreneurs and artists. It’s also the Walton family members that lead us and the values that motivate them to want to create positive change for people and communities. So look for more about what drives the foundation and the impact that changes lives today and lasts for generations.
--Janet Camarena
