What Nonprofits Use Communications For
When foundations support communications by nonprofits, what is it for?
- Public education: inform the public to change behavior (for example, stop smoking) or raise awareness about an issue (for example, climate change)
- Advocacy: Work with policymakers to change policy or with their constituencies to apply public pressure for policy change
- Marketing: Sell tickets, memberships, or subscriptions
- Publicity: make visible an event, action, or issue
- Member engagement and recruitment: Work with existing members or constituencies; reach out to new ones
- Fundraising: communicate with prospective donors to raise money
Takeaways are critical, bite-sized resources either excerpted from our guides or written by Candid Learning for Funders using the guide's research data or themes post-publication. Attribution is given if the takeaway is a quotation.
This takeaway was derived from Communicating For Impact.