What Nonprofits Use Communications For

When foundations support communications by nonprofits, what is it for?

  • Public education: inform the public to change behavior (for example, stop smoking) or raise awareness about an issue (for example, climate change)
  • Advocacy: Work with policymakers to change policy or with their constituencies to apply public pressure for policy change
  • Marketing: Sell tickets, memberships, or subscriptions
  • Publicity: make visible an event, action, or issue
  • Member engagement and recruitment: Work with existing members or constituencies; reach out to new ones
  • Fundraising: communicate with prospective donors to raise money

Takeaways are critical, bite-sized resources either excerpted from our guides or written by Candid Learning for Funders using the guide's research data or themes post-publication. Attribution is given if the takeaway is a quotation.

This takeaway was derived from Communicating For Impact.