Using New Media in Communication

However you decide to use new media tools, remember that the fundamental questions of sound communications strategy still apply: What are my objectives? Who am I trying to reach? What do I want them to do? What is the best way to reach and engage them? And finally, is social media the most effective way to do so?

A foundation communications director voiced a similar message: “We always try to remind ourselves when we use the latest technologies — whether we Tweet or blog — that it has to be in the service of our mission. It’s easy to communicate for communication’s sake, especially with all those gadgets that are out there.” Or, as another communications officer put it, “We don’t want to do things just because they sound sexy.”

Takeaways are critical, bite-sized resources either excerpted from our guides or written by Candid Learning for Funders using the guide's research data or themes post-publication. Attribution is given if the takeaway is a quotation.

This takeaway was derived from Communicating For Impact.