Approaches to Evaluating Advocacy

Types of Advocacy Evaluation:

  1. Process Evaluation - intended mainly to determine whether the campaign resulted in the activities and products that were expected of it. This is the most basic kind of evaluation for any grantmaking effort.
  2. Outcome Evaluation - a more ambitious and potentially revealing approach; an attempt to measure the campaign’s effect on its intended audience.
  3. Impact Evaluation - most ambitious type of evaluation, which is meant to determine just what effect a particular set of grants or activities had on the course of public behavior, opinion, or policy making.
  4. Return-On-Investment Evaluations - assessing how much public benefit has been created or leveraged by philanthropic investment in a given kind of advocacy.

Takeaways are critical, bite-sized resources either excerpted from our guides or written by Candid Learning for Funders using the guide's research data or themes post-publication. Attribution is given if the takeaway is a quotation.

This takeaway was derived from Advocacy Funding.