Approaches to Evaluating Advocacy
Types of Advocacy Evaluation:
- Process Evaluation - intended mainly to determine whether the campaign resulted in the activities and products that were expected of it. This is the most basic kind of evaluation for any grantmaking effort.
- Outcome Evaluation - a more ambitious and potentially revealing approach; an attempt to measure the campaign’s effect on its intended audience.
- Impact Evaluation - most ambitious type of evaluation, which is meant to determine just what effect a particular set of grants or activities had on the course of public behavior, opinion, or policy making.
- Return-On-Investment Evaluations - assessing how much public benefit has been created or leveraged by philanthropic investment in a given kind of advocacy.
Takeaways are critical, bite-sized resources either excerpted from our guides or written by Candid Learning for Funders using the guide's research data or themes post-publication. Attribution is given if the takeaway is a quotation.
This takeaway was derived from Advocacy Funding.