Innovation Trends: The Influence of Transparency Across Multiple Sectors
(Melissa Moy is special projects associate for Glasspockets.)
A thoughtful and recently released report from Weber Shandwick –“Innovation Trends: Always-On Transparency” – investigates how transparency and openness can be implemented into organizations across corporate, social and public sectors.
Rather than view transparency and openness as an administrative burden, leaders among corporations, foundations, nonprofits and government share the realization that working in a more open way can accelerate effectiveness in unexpected ways.
One organization is embracing failure and encouraging others to be open about what is not working. As part of its “Be Fearless Campaign,” Case Foundation shares lessons learned on its website. The foundation encourages organizations to “fail forward” and work through challenges by solving the right problem, being a collaborator and leading through uncertainty, and remaining humble to acknowledge learning opportunities and feedback.
Transparency and openness can accelerate effectiveness in unexpected ways.
For “a clear theory of change” and transparency across nonprofits and foundations, Case advised that organizations must disclose legal status and financial accountability as well as evaluate effectiveness using rigorous social and environmental metrics.
At Foundation Center, Smith suggests foundations can take three critical actions to foster openness and partnership: innovate together, listen more and share early and often. Foundations have the unique opportunity as funders and experts to “set the tone for collaboration among their grantees” and incorporate their perspectives into program design, measurement and evaluation.
The report summarizes what transparency looks like across sectors:
- Corporate: Lead and engage audiences to create shared value
- Social: Live and foster a culture of shared accountability and impact
- Public: Empower an informed and active populace
The report also summarizes common roadblocks to transparency across sectors. According to the report, a lack of understanding of where to begin and how to move forward are the most common barriers to transparency.
To help address these barriers, the report offers an insightful five-step roadmap that provides concrete steps, or “a starting point for organizations across sectors to align their practices with best-in-class transparency efforts.”
- Integrate – Embed transparency and accountability throughout the organizational culture
- Listen – Create feedback loops to invite internal and external stakeholder perspectives
- Measure – Align indicators and analytics processes to continuously track outcomes and impact
- Learn – Surface examples of challenges and successes to document what works and fix what doesn’t
- Lead – Curate a rich multi-channel dialogue about progress and impact to share the transparency journey with key stakeholders.
Another helpful feature is a template that details how to visualize and act on concrete next steps. The graph points to four key areas: research and reporting; thought leadership; storytelling and campaigns; and events and convenings.
For example, the firm advises how leaders should act in the area of thought leadership.
- With employees: “Empower employees to contribute to thought leadership with their own perspectives and impact examples.”
- With consumers: “Position thought leadership as the authentic voice of the organization, leveraging diverse spokespeople.”
- With shareholders and boards: “Leverage board member and shareholder expertise and perspectives to inform thought leadership and help co-create op-eds and think pieces.”
The leader lessons and transparency plan provide a unique framework and may help remove some of the guess work and uncertainty out of what organizations should explore and where change can occur.
How can your organization “fail forward” and cultivate a culture of transparency, openness and dialogue? Where can you start today?