How To Keep Me Scrolling Through What You Are Sharing
Tom Kelly is Vice President of Knowledge, Evaluation & Learning at the Hawai‘i Community Foundation. He has been learning and evaluating in philanthropy since the beginning of the century. @TomEval TomEval.com
This post is part of the Glasspockets’ #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new research and tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.
Hello, my name is Tom and I am a Subscriber. And a Tweeter, Follower, Forwarder (FYI!), Google Searcher, and DropBox Hoarder. I subscribe to blogs, feeds, e-newsletters, and email updates. My professional title includes the word “Knowledge,” so I feel compelled to make sure I am keeping track of the high volume of data, information, reports, and ideas flowing throughout the nonprofit and foundation worlds (yes, it is a bit of a compulsion…and I am not even including my favorite travel, shopping and coupon alerts).
It is a lot and I confess I do not read all of it. It is a form of meditation for me to scroll through emails and Twitter feeds while waiting in line at Aloha Salads. I skim, I save, I forward, I retweet – I copy and save for later reading (later when?). In fact, no one can be expected to keep up, so how does anyone make sense of it all, or even find what we need when we need it? Everyone being #OpenForGood and sharing everything is great, but who is reading it all? And how do we make what we are opening for good actually good?
Making Knowledge Usable
We have all experienced at some point Drowning in Information-Starving for Knowledge (John Naisbitt’s Megatrends…I prefer E.O. Wilson’s “starving for wisdom” theory). The information may be out there but rarely in a form that is easily found, read, understood, and most importantly used. Foundation Center and IssueLab have made it easier for people in the sector to know what is being funded, where new ideas are being tested, and what evidence and lessons are available. But nonprofits and foundations still have to upload and share many more of their documents than they do now. And we need to make sure that the information we share is readable, usable, and ready to be applied.
DataViz guru Stephanie Evergreen recently taught me a new hashtag: #TLDR – “Too Long, Didn’t Read.”
She now proposes that every published report be available in three formats – a one-page handout with key messages, a 3-page executive summary, and a 25-page report (plus appendices). In this way the “scanners,” “skimmers” and “deep divers” can access the information in the form they prefer and in the time they have. It also requires writing (and formatting) differently for each of these sets of eyes. (By the way, do you know which one you are?)
From Information to Influence
But it is not enough to make your reports accessible, searchable, and also easily readable in short and long forms; you also need to include the information people need to make decisions and act. It means deciding in advance who you want to inform and influence and what you want people to do with the information. You need to be clear about your purpose for sharing information, and you need to give people the right kinds of information if you expect them to read it, learn from it, and apply it.
“Give people the right kinds of information if you expect them to read it, learn from it, and apply it.”
Too many times I have read reports with promising findings or interesting lessons, and then I race through all the footnotes and the appendices at the back of the report looking for resources that could point me to the details of evidence and data or implementation guidance. I usually wind up trying to track down the authors by email or phone to follow up.
A 2005 study of more than 1,000 evaluations published in human services found only 22 well-designed and well-documented reports that shared any analysis of implementation factors – what lessons people learned about how best to put the program or services in place. We cannot expect other people and organizations to share knowledge and learn if they cannot access information from others that helps them use the knowledge and apply it in their own programs and organizations. YES, I want to hear about your lessons and “a-ha’s,” but I also want to see data and analysis of the common challenges that all nonprofits and foundations face:
- How to apply and adapt program and practice models in different contexts
- How to sustain effective practices
- How to scale successful efforts to more people and communities
This means making sure that your evaluations and your reports include opening up the challenges of implementation – the same challenges others are likely to face. It also means placing your findings in the context of existing learning while also using similar definitions so that we can build on each other’s knowledge. For example, in our recent middle school connectedness initiative, our evaluator Learning for Action reviewed the literature first to determine specific components and best practices of youth mentoring so that we could build the evaluation on what had come before, and then report clearly about what we learned about in-school mentoring and open up useful and comparable knowledge to the field.
So please plan ahead and define your knowledge sharing and influence agenda up front and consider the following guidelines:
- Who needs to read your report?
- What information does your report need to share to be useful and used?
- Read and review similar studies and reports and determine in advance what additional knowledge is needed and what you will document and evaluate.
- Use common definitions and program model frameworks so we are able to continually build on field knowledge and not create anew each time.
- Pay attention to and evaluate implementation, replication and the management challenges (staffing, training, communication, adaptation) that others will face.
- And disseminate widely and share at conferences, in journals, in your sector networks, and in IssueLab’s open repository.
And I will be very happy to read through your implementation lessons in your report’s footnotes and appendices next time I am in line for a salad.